Market success in nationwide sale of electricity
We successfully increased our sales in the electricity business despite more intense competition and the reduction in grid utilisation fees by the regulatory authorities.
One of the key factors driving this positive performance was the 11% volume growth in electricity turnover in the end customer business. This was chiefly due to the 15% increase in electricity turnover with industrial and commercial customers (special contract customers) achieved with the Electricity Fund models offered nationwide. Since March 2008, our Electricity Fund customers (industrial and commercial customers with annual consumption of 300,000 kWh or more) have had the opportunity of combining the benefits of structured procurement with the supply of electricity from renewable energy plants. By the 2007/ 08 reporting date, Electricity Fund volumes of 3.9 billion had been acquired for the 2008 calendar year and combined volumes of
6.4 billion kWh for 2009 and 2010. Around 90% of our customers have extended their contracts, thus expressing their confidence in the product and accompanying service package.
Electricity turnover with private and business customers (fixed-rate customers) fell by 4%. Around 8% of household customers changed supplier in the year under report. By comparison, according to the Federal Association of the German Energy and Water Industries (BDEW) the German average for the first half of the 2008 calendar year amounted to 17%.
Due especially to the large downturn in volumes in the wholesale electricity and secondary distribution business (-20%), the overall electricity turnover of the MVV Energie Group fell year-on-year by 7% to 22.0 billion kWh. The reduction in wholesale volumes was primarily due to the expiry of trading transactions at the Kiel subgroup.
| © MVV Energie AG, Mannheim |