product policies
Competitive pricing and
product policies
We are confronting the tangible increase in competition in the private customer business by further enhancing our electricity products in line with customers’ needs. Even though household customers’ propensity to change provider is still largely determined by the price, other factors, such as service quality, supply reliability and ecological responsibility, are becoming increasingly important. With its innovative products and the moderate pricing policies offered in recent years, the MVV Energie Group aims to differentiate itself from competitors’ offerings.
In its sales activities, the MVV Energie Group is also increasingly relying on green electricity products. We entered the national market for private customers in January 2008 by offering proprietary green electricity products via the company SECURA Energie. With our “SECURA Ökostrom” product, which offers electricity from energy sources certified by the technical inspection agency TÜV-Süd, we also offer an “Allround Carefree Package” with an insurance built into the standard rate, which covers house installation problems and damages up to Euro 250 a year. In addition, all SECURA customers receive a free power failure insurance policy covering damages up to Euro 2,600 per case of damage. This product is being marketed without costly advertising measures by cooperating with national partners, such as Medienclub Bertelsmann, Gardena, Automobilclub von Deutschland (AvD) and SodaClub.
Since March 2008, industrial and commercial customers have also been able to convert the electricity they procure from the MVV Energie Group to green electricity products, as have our public sector, multi-location and secondary distribution customers. By selecting the “Option Öko 100” product, these customers can procure 100% of their electricity from renewable energies. The Öko-Institut in Freiburg provides the relevant quality guarantees. As part of the “Green Printing” sales cooperation agreed in the year under report, MVV Energie AG and Heidelberger Druckmaschinen AG aim to offer an economically attractive green electricity product to around 11,000 mostly medium-sized printing companies and service providers in Germany.
Close cooperation between the sales units of our municipal shareholdings enables us to exploit synergies and achieve cost savings. As well as harmonising product ranges and marketing activities, this focuses on sales-related logistical services performed centrally by MVV Energie AG for the Offenbach, Ingolstadt and Köthen shareholdings on the basis of its nationwide sales activities, contractual relationships and communications channels.
| © MVV Energie AG, Mannheim |